My order bumps converted at 41% and 27%. My upsells at 2–9%.

Before I built Swipefast, I sold my digital products on ThriveCart for years. These are the numbers from two of those funnels, read straight off ThriveCart's stats screens. Nothing rounded up, nothing borrowed from someone else's case study.

They answer a question I get a lot: is an order bump or an upsell worth more? In my funnels it wasn't close.

The numbers

The Offer Maker numbers are this year to date; The Gameplan Tool numbers are for last year. For the bumps, the take rate is the share of buyers who added it. For the upsells, it's the share of people who saw the offer page and said yes.

Why the bump won

The two bumps were taken by 41% and 27% of buyers. The four upsells landed between 2% and 9%. Same buyers, same products, same months.

The bump asks at the moment the buyer has already decided. Their card is out, the box sits right beside the payment form, and saying yes is one tick. There's no second decision, only a slightly bigger first one.

Both bumps were also obvious companions. Campaign templates beside a tool for writing offers. A masterclass on the plan beside the tool that builds the plan. Neither needed a sales page to make sense, and each sold for less than $50 on average: about $42 for the templates and $49 for the masterclass.

Why I still kept the upsells

Single-digit take rates sound bad until you add up the money. The four upsells brought in $11,384 that the funnels wouldn't otherwise have made. The Passive Income Funnel alone made $6,663 across the two funnels.

The Modern Maker trial is a different kind of upsell: it starts a membership. After The Offer Maker it had only 3 takers this year, but it has already earned $2,345 in recurring revenue with none of them cancelling. Small numbers, so I wouldn't lean on that churn figure, but it shows why a low take rate on a subscription can still be worth the page.

What I'd take from this

• Put your strongest, most obvious companion offer in the bump, not the upsell. It's where most buyers will say yes.
• Keep the bump small next to the main product, and explainable in one sentence.
• Expect upsells in single digits, and keep them anyway if the money adds up.
• Measure take rate per offer, not per funnel. The same upsell did 9% after one product and 5% after another.

Seeing yours in Swipefast

Each checkout shows how often its bump and upsell are taken, next to its sales. If you've connected Claude or ChatGPT, you can also just ask: “What's the bump take rate on each of my checkouts?”