Checkout statistics for 2026, with their sources

Checkout conversion rate

Every product Jacob Pegs sold through ThriveCart before he built Swipefast, all time.

• In Jacob Pegs' ThriveCart account, 6.06% of the people who reached a checkout page ordered: 1,872 orders from 30,911 checkout views.
• The average order in that account was $225.94, across 1,872 orders from 1,521 customers.
• Funnel conversion is far lower than checkout conversion: 1.67% of everyone who entered his Gameplan Tool funnel in 2025 became a customer (309 of 18,492).
• Those 309 customers placed 421 orders, 1.36 each, because many added the order bump or took an upsell.

The full numbers and what they mean: 30,911 people reached my checkout. 6.06% bought.

Order bump and upsell take rates

Two of Jacob Pegs' ThriveCart funnels: The Offer Maker (2026, to October) and The Gameplan Tool (2025).

• In Jacob Pegs' ThriveCart funnels, order bumps were added by 41% and 27% of buyers (104 and 84 orders).
• Four one-click upsells were taken by 2% to 9% of the people who saw them: 14 of 164, 23 of 420, 3 of 103 and 6 of 256.
• Those four upsells still added $11,384 in sales.
• The same upsell was taken by 9% of buyers after one product and 5% after another.
• Both order bumps sold for under $50 on average: about $42 and $49.

The full numbers and what they mean: My order bumps converted at 41% and 27%. My upsells at 2–9%.

Refund rate and subscriptions

The same ThriveCart account, all time, as of October 2026.

• Jacob Pegs' ThriveCart account had 24 refunds in 3,651 transactions: a refund rate of 0.66% by count.
• By money, $5,776 of $423,237 in sales was refunded: 1.4%. Refunds lean towards bigger orders, so the share of money is higher than the share of transactions.
• 332 subscriptions started through that account and renewed 1,358 times between them, about 4 renewals each.
• Those subscriptions bring in $11,017 a month, with revenue churn of 1.53%.

The full numbers and what they mean: $423,237 in sales, 24 refunds, and $11,017 a month in subscriptions

What checkout software costs

In Swipefast's price check of 11 checkout tools, the ones with their own order bumps and one-click upsells charged from $0 (Systeme.io Free) to $199 (SamCart Pro and Eden Max) a month at $5,000 in monthly sales.

Each tool on its cheapest plan that does order bumps and upsells, for one $97 product selling $5,000 a month, billed monthly. Fees are the tool's own price and its cut of each sale, before card processing (2.9000000000000005% + $0.30 an order on Stripe in the US). Prices come from each company's own pricing page, checked 15 October 2026 unless the table gives another date.

Every comparison, tool by tool →

Where the numbers come from